Conducting keyword research is more than using Google tools and Trends to ping high traffic keywords or niche search phrases. Focusing on words that show good demand does no good if they don’t specifically map to what you are offering. Ranking high for a non-relevant high-volume keyword is a waste of time and resources. If search marketing is the ‘database of intent’, you need to look further than immediate or periodic demand and discover the "intent" behind search.
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