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I've been on Amazon for years and seldom write reviews.

However, I spent about 30 minutes watching and generally checking this set out at a local dealer, about a week ago.

The image you see here is misleading. Misleading in that the set itself is surprising more beautiful than this image shows. And there is a blue light V-shaped symbol in the center of the bottom horizontal frame. That might strike some as tacky but in fact, it's a rather nice understated touch. Another surprise is just how light it is. You can easily pick it up and move LC32LE700UN with no strain. Try that win an old Trinitron CRT set.

The picture stunned. I was completely surprised by how great it is. LC32LE700UN has deep rich color, uniform brightness and as critical as I am (Only the Sony XBR8 RGB LED Sony has impressed me, until now) I have to say for the price, it tells me that full-array (LEDs completely cover the back, instead of just being around the edges) can be done well and at a price that will sell.

Assuming the set proves reliable, with no negative surprises, it's going to cause Sony and Samsung a real price headache. The 32" Samsung edge-lighted (Not Full-Array either) is around twice the price of this set and I see no difference in picture quality.

Check it out.